I can’t believe it’s not table sugar


Xylitol is a delicious and crunchy sweetener that looks and feels like sugar but has 40% fewer calories. It also enables you to bake delicious cakes and pastries so it is the perfect way to enjoy your favorite foods while reducing the calories!.

A hidden gem


There is good in everything, and our latest sugar alternative, xylitol, is proof of this.

The latest naturally derived sugar alternative from Pure Via® is crafted from birchwood and offers a scrumptiously sweet taste with a crunch just like sugar, but with fewer calories.

A hidden gem


There is good in everything, and our latest sugar alternative, xylitol, is proof of this.

The latest naturally derived sugar alternative from Pure Via® is crafted from birchwood and offers a scrumptiously sweet taste with a crunch just like sugar, but with fewer calories.

It keeps a smile
on your face


As a nice little bonus, Xylitol is also tooth safe because it doesn’t cause tooth decay like sugary products can*. It’s also why Xylitol is often used in sugar free gum.

It keeps a smile
on your face


As a nice little bonus, Xylitol is also tooth safe because it doesn’t cause tooth decay like sugary products can*. It’s also why Xylitol is often used in sugar free gum.

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 *Consumption of foods/drinks containing Xylitol instead of sugar contributes to the maintenance of tooth mineralisation.