Effective as of June 30, 2021
The following topics are covered below (click on one of the links below to jump to the listed section):
1. Information We May Collect About You
2. Information We May Collect Through Automated Means
3. How We Protect Children’s Privacy
4. How We May Use the Information We Collect about You
5. Do Not Track
6. When We May Share Your Information
7. What We May Do With Your Social Network Account Information
9. How We Retain and Protect Your Information
10. Third-Party Advertisements
11. Business Transfers and Corporate Changes
12. Location and Transfer of Personal Information
13. Links to Other Websites and Third-Party Plug-ins
14. Additional State- and Country-Specific Notices
Notice to Residents of the United Kingdom, European Union, and Other Non-U.S. Countries
15. How You Can Contact Us
Information We May Collect About You
We may collect information about you when you interact with the Sites, including when you log in to the Sites, create an account, join our mailing list, make a purchase, request a service, request information, communicate with customer service, apply for a job, or upload content to the Sites through various means, including your social media account, which may feed information to the Sites. The information that we may collect includes, but is not limited to, the following:
- Contact information (including name, postal addresses, email address, and telephone number);
- Purchase and transaction information (including payment card information, billing and mailing addresses, and information about the products and services that you purchased);
- Login credentials;
- Demographic information (including age/birthdate, gender, and country in which you are located);
- Information that you provide to us through the Sites regarding your eye color, skin, health, activities, and skincare concerns;
- Social media handles;
- Preferences regarding products and services;
- Information that you choose to submit in connection with your comments or inquiries;
- Photographs and other content that you provide;
- Contact information for others (including email address) when you use certain features, such as “Send This Job to a Friend”;
- Occupation, professional license number, license type, license expiration date, specialty skills, and company name (obtained from beauty professionals); and
- Employment history, education history, and other information contained in a resume uploaded through our Site or submitted through an online application form (obtained from job applicants, to the extent permitted by applicable law).
Information We May Collect Through Automated Means
We may automatically collect information about the devices that you use to interact with the Sites, as well as information about how you interact with the Sites. The information that we automatically collect may include, but is not limited to, the following:
- Precise geolocation (with your knowledge and consent);
- Location (based on internet protocol (IP) address);
- IP address and other device identifiers;
- Browser type and version;
- Operating system type;
- Language your system uses and country and time zone where your device is located;
- Information you searched for on the Sites;
- When and for how long you visited the Sites;
- Pages you visited while on the Sites;
- Time spent on those pages; and
- Web page that referred you to our Sites.
The information that we collect may be associated with any personal information that you have provided to us.
Your Precise Geolocation. When you interact with the Sites, you may be asked for permission to allow us to collect your precise geolocation information. If you consent to such collection, we may use this information to provide you location-based or targeted advertisements and social media posts; to locate our nearby retail or distribution partners; or for analytics purposes. You may discontinue our collection and use of geolocation information by changing the settings on your browser or mobile device.
How We Protect Children’s Privacy
Our Sites are general audience Sites not directed at children under the age of 13. If we obtain actual knowledge that any information we collect has been provided by a child under the age of 13, we will promptly delete that information.
How We May Use the Information We Collect about You
We may use the information we collect about you to do the following:
Provide Products, Services, and Other Information, including Advertising, That May Interest You
- Facilitate your transactions, including processing and fulfilling purchases, shipping orders, and personalizing the customer experience, where possible;
- Send you promotional materials and other communications, in accordance with applicable laws;
- Respond to your inquiries;
- Send you email alerts relating to investor relations, if you request to receive them;
- Communicate with you about, and administer your participation in, special events, contests, sweepstakes, programs, offers, loyalty programs, surveys and market research;
- Deliver advertisements based on your interests;
- Provide you with an interactive social media experience that allows you to connect your social networking community to the Sites;
- Create and manage your account;
- Process your employment application, and notify you of future employment opportunities that may be of interest to you; and
- Help you locate distributors of our our products.
Manage and Improve our Business Operations
- Operate and manage the Sites;
- Operate, evaluate, and improve our business, including by managing, enhancing, improving, and analyzing our products, and the performance and functioning of the Sites; developing new products and services; managing our communications; and performing accounting, auditing, and other internal functions;
- Enforce our agreements;
- Study how consumers use the Sites; and
- Perform other market research, such as determining trends and business opportunities based on consumer activity.
Ensure a Secure Online Environment and Comply with Legal Requirements
- Protect against and detect fraud, abuse, and other unlawful activity;
- Comply with all applicable laws and our reporting obligations.
Profiling. We may use your personal information to develop a personal profile about you to allow us, for example, to treat you in a more personal way as part of our customer outreach.
Analytics. We may use third-party analytics services, such as Google Analytics, on our Sites. The analytics providers may use technologies such as cookies, web server logs, and web beacons to help us analyze visitors’ use of our Sites. The information collected through these technologies, including your IP address, may be disclosed to the analytics providers and other relevant third parties that use the information to analyze the use of the Sites.
Do Not Track
We do not track customers over time and across third party websites to provide targeted advertising and therefore we do not respond to Do Not Track signals.
What We May Do With Your Social Network Account Information
If you would like to disconnect a social network account from the Sites, refer to the settings of your social network account and its provider.
Your internet browser or mobile device may allow you to block the transmission of certain information. For example, you may be able to configure your browser to notify you when you receive certain types of cookies, restrict or disable certain cookies, or block cookies altogether. You also may be able to delete certain cookies, called Flash cookies, by visiting the Adobe Flash Website Storage Settings Panel and Global Storage Settings Panel. You may choose to enable these options, but doing so may prevent you from using many of the core features and functions available on the Sites.
How We Retain and Protect Your Information
We have implemented an information security program that includes administrative, technical, and physical controls that are designed to reasonably safeguard information that can individually identify you.
You can unsubscribe to email, text, or other messages through your account settings or by following the instructions contained in the message. You also may ask us to update your information by contacting us at firstname.lastname@example.org. Unless you direct us otherwise, we reserve the right to retain your personal information to the maximum extent permitted by applicable law.
Our Sites may use Google Analytics for advertising to collect analytics about how you use our Sites. We may use the Google Analytics cookie and Google advertising cookies together in order to collect data for advertising purposes. You can opt out of Google Analytics using Google’s Ad Settings, or by using the Google Analytics Opt-Out Browser Add-on. You also may opt out of tracking and receiving targeted advertisements on your mobile device by some mobile advertising companies and other similar entities by downloading the App Choices app at www.aboutads.info/appchoices.
Location and Transfer of Personal Information
Whole Earth Brands is a global company and may collect and process information in countries throughout the world. Therefore, subject to applicable laws, your personal information may be located and processed in a country where Whole Earth Brands does business, other than your country of residence or the country from which you provided Whole Earth Brands with your personal information. These other countries may not have the same data protection laws as the country in which you reside.
In addition, we may transfer the personal information we collect about you through the Sites to our affiliates, subsidiaries, and service providers in other countries, such as to the United States, for the purposes described above. When we transfer your personal information to another country, we do so in accordance with applicable law.
When we transfer personal information from the European Economic Area (EEA), the United Kingdom (UK) or Switzerland to non-EEA and UK countries, we rely on approved data transfer mechanisms, such as Standard Contract Clauses, which may be requested by contacting us at email@example.com. By providing us with your information through the Sites, you consent to this collection, processing, and transfer of your personal information.
Links to Other Websites and Third-Party Plug-ins
Our Sites may contain links to other websites for your convenience and information. These websites may be operated by companies not affiliated with us. We strongly suggest that you review the privacy policies or notices of linked websites that you visit. We are not responsible for the content of any websites that are not affiliated with us, use of those websites, or the privacy practices of those websites.
The providers of third-party plug-ins, such as social networking tools, on our Sites may use automated means to collect information regarding your use of the Sites and your interactions with these features. This information is governed by the privacy policies of the providers of the third-party plug-ins. To the extent permitted by law, we are not responsible for these third-party plug-in providers’ privacy practices.
Additional State and Country-Specific Notices
The following additional notices apply to residents of particular jurisdictions:
Notice to Residents of California
If you are a California resident, California Civil Code Section 1798.83 permits you to opt out of the disclosure of your personal information by Whole Earth Brands to third parties for the third parties’ direct marketing purposes. To opt out of such disclosures, please send an email to firstname.lastname@example.org or write to us at:
Whole Earth Brands, Inc.
125 S. Wacker Dr., Suite 3150
Chicago, IL 60606 U.S.A.
Notice to Residents of the United Kingdom, European Union, and Other Non-U.S. Countries
Whole Earth Brands processes personal information for the purposes described above. In some situations, the collection of personal information may be required for the operation of our Sites or to provide you with certain products or services. If we use the information in other ways, we will provide you with specific notice at the time of collection.
The Legal Basis for Processing your Information
We process personal information where we have a legal basis to do so. The legal basis we will rely on will, in almost all situations, be one of the following:
- You have consented to our processing your personal information;
- The processing is necessary to perform a contract with you or to fulfill a request you have made;
- The processing is necessary to comply with a legal obligation that applies to Whole Earth Brands; or
- The processing is necessary for purposes that are in Whole Earth Brands’s legitimate interests as global table-top company in order to, for example, protect our business and to better understand our customers.
If we intend to further process personal information that we have collected for a purpose other than that for which it was originally collected, we will provide you with information about this secondary purpose and any additional information necessary to ensure fair and transparent processing, before we engage in further processing.
What are cookies?
A cookie is a small text file that can be stored on and accessed from your device when you visit one of our Sites, to the extent that you consent. This allows our Sites to distinguish your device from those of other users of the Sites. You can find more information at www.allaboutcookies.org and www.youronlinechoices.eu.
To administer our Sites and for research purposes, we may contract with third-party service providers to track and analyze statistical information about usage of, and volume of traffic on our Sites. These third-party service providers may use persistent cookies to help us improve the user experience, manage content on our Sites, and track user behavior.
We also may contract with third-party service providers to send emails to users who have provided us with their contact information. To help measure and improve the effectiveness of our email communications, the third-party service providers may drop cookies on users’ devices. All data that these third-party service providers collect on behalf of Whole Earth Brands will be used solely by or on behalf of us and will be shared externally only on an anonymous, aggregated basis.
We may use the following types of cookies for the described purposes:
|Strictly Necessary/Technical||These cookies are necessary to allow us to operate our Sites so you can access the Sites as you have requested. These cookies, for example, let us recognize that you have created an account and have logged into that account to access Site content. They also include cookies that enable us to remember your previous actions within the same browsing session and secure our Sites.|
|Analytical/Performance||These cookies are used by us or our business partners to analyze how our Sites are used and how they are performing. For example, these cookies track what pages are most frequently visited and from what locations our visitors arrive. If you subscribe to a newsletter or otherwise register with our Sites, these cookies may be correlated to you.|
|Functionality||These cookies let us operate our Sites in accordance with the choices you make. These cookies permit us to “remember” you between visits. For instance, we will recognize your user name and remember how you customized our Sites by, for example, adjusting text size, languages, fonts, and other parts of the Sites that are alterable, and provide you with the same customizations during future visits to the Sites.|
If you do not want cookies to be dropped on your device, you can adjust the setting of your internet browser to reject the setting of all or some cookies and to alert you when a cookie is placed on your device. For further information about how to do so, please refer to your browser ‘help,’ ‘tool,’ or ‘edit’ section or visit www.allaboutcookies.org. Please note that if you use your browser settings to block all cookies (including strictly necessary cookies) you may not be able to access or use all or part or certain functionalities of our Sites.
If you want to remove previously-stored cookies, you can manually delete them at any time. However, this will not prevent our Sites from placing cookies on your device in the future, unless and until you adjust your internet browser setting as described above.
For more information about the development of user profiles and the use of targeting/advertising cookies, please see www.youronlinechoices.eu if you are located in the European Union.
Your Choice to Provide Information
You can choose not to provide personal information to Whole Earth Brands by refraining from, among other things, making purchases, using our services, applying for a job, and requesting information. You also may refrain from submitting information directly to us. However, if you do not provide personal information when requested, we may not be able to provide you with the full range of our products and services, or with information about our products, services, promotions, and other opportunities.
We reserve the right to store your personal information to the maximum extent permitted by applicable law.
You have certain rights regarding the personal information that we maintain about you, which in certain circumstances you will be able to exercise. These rights are as follows:
- You may request a copy of the personal information that we maintain about you. If we maintain your information based on your consent or so that we could enter into a contract with you, you can also request that we provide you a copy of your information in a structured, commonly used, and machine-readable format.
- If your information is incorrect, you may request that we correct, amend, or delete information that is inaccurate.
- You may request that we erase or restrict the processing of your personal information.
- You may object to the processing of your personal information in certain circumstances when we process your data for the purposes of our legitimate interests.
Subject to applicable law, we will comply with your request as soon as practicable, and in any event, within not more than 1 month after receiving a valid request. If your request is particularly complicated, we may have to extend this period to 2 months. Any request to exercise these rights will be assessed in accordance with applicable law and there may be circumstances where we are not legally required to comply with your request. For example, we may reject requests that we determine are unreasonably repetitive or that risk the privacy of others. Access and correction requests may be done for free, unless they are repetitive, excessive or unfounded, in which case we may charge you the administrative costs we have incurred handling the request.
Some of these rights can be exercised online via your account. For example, you can review, modify, and delete certain information relating to your use of our Sites and unsubscribe to email, text, or other messages. If you are unable to manage your request via your online account then please contact us at email@example.com.
Right to Opt Out of Marketing or Withdraw Consent
In addition, you may at any time tell us not to send you marketing communications by email by clicking on the “unsubscribe” link within the marketing emails you receive from us or by contacting us as indicated below. We will apply your preferences going forward, subject to applicable law.
In some circumstances, withdrawing your consent to Whole Earth Brands’s use or disclosure of your personal information will mean that you will not be able to take advantage of certain Whole Earth Brands products and services.
If you are unhappy or have concerns about the way in which we have handled your personal information, please contact us (see “How You Can Contact Us”) so that we can try to resolve the issue. We encourage you to get in touch with us first; however, you also have the right to lodge a complaint with the applicable supervisory authority.
How You Can Contact Us
Whole Earth Brands, Inc.
125 S. Wacker Dr., Suite 3150
Chicago, IL 60606 U.S.A.
Merisant UK, Ltd.
St Johns Court, Easton Street High Wycombe HP11 1JX United Kingdom