Deliciously sweet

We believe all products are so much better when they are derived from nature. From sweetening up your tea to adding a sprinkle of sweetness to your cereal, Pure Via® is the sweetest way to enjoy what you love, without compromising on taste, and without all the calories.

ABOUT PURE VIA®

PURE VIA®
STEVIA LEAF
SWEET GRANULES

Our zero calorie Stevia Leaf Sweet Granules are brought to life with just three naturally-derived ingredients – erythritol, stevia leaf extracts, and natural flavours – because nature and sweetness belong together.

Pure Via® Stevia Leaf Sweet Granules is one of the only sweeteners that uses extracts from Starleaf™ stevia. Deliciously sweet in tea and coffee or sprinkled over fruit and cereal.

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NEW PURE VIA®
100% ERYTHRITOL
NATURE SWEET

100% Erythritol Nature Sweet provides pure sweetness! It is made from a fermentation process using sugar beet and (GMO-free) corn. Erythritol is also found naturally in fruits like pears and grapes.

Crunchy texture and sugar free, it’s simply great for low-calorie cooking and show-stopping bakes.

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WHICH IS RIGHT FOR ME?

PURELY SWEET (THAT’S PRETTY MUCH ALL)

†Consumption of foods/drinks containing erythritol and steviol glycosides instead of sugar
contributes to the maintenance of tooth mineralisation.

†Consumption of foods/drinks containing erythritol and steviol glycosides instead of sugar contributes to the maintenance of tooth mineralisation.