The Pure Via® range consists of sugar alternative products made with ingredients of natural origin such as erythritol and extracts of the stevia plant. These products provide great tasting sweetness without all of the calories.
  • Pure Via® Stevia Leaf Sweet Granules is a deliciously sweet sugar alternative, perfect for hot drinks and to be sprinkled on fruits and cereal.
  • Pure Via® 100% Erythritol Nature Sweet is a subtly sweet zero calorie sugar alternative, containing only one ingredient; erythritol. Naturally sourced, it’s perfect for baking as well as in tea and coffee.
The Pure Via® range contains no sugar, artificial colours or flavours and is teeth friendly. Additionally, both products have a sugar-like crunchy texture, great taste, are gluten-free and suitable for vegans – what’s not to love?

†Consumption of foods/drinks containing erythritol and steviol glycosides instead of sugar contributes to the maintenance of tooth mineralization.

The two main sweetening ingredients in the Pure Via® range are Starleaf™ stevia extract (a unique blend of steviol glycosides) and erythritol.

Erythritol is a zero calorie sugar alternative sourced from a fermentation process using sugar beet and non-GMO corn. Erythritol is also found naturally in fruits like pears and grapes.

Stevia Rebaudiana originally grew wild as a small shrub in parts of Paraguay and Brazil. It has been used for centuries as a sweetener in South America. Several natural substances can be derived from the stevia plant; one of the best-tasting and sweetest of all is the unique blend of steviol glycosides, which is used to make Pure Via® Stevia Leaf Sweet Granules.

In addition to being used in tabletop sweeteners, steviol glycosides are also used to sweeten many food products globally, including teas, soft drinks, juices, jams, chocolate, yogurt, cereals, and salad dressings.

The sweet tasting components of the stevia plant are called steviol glycosides. Steviol glycosides can be isolated and purified from the leaves of the stevia plant and are more than 200x sweeter than sugar.
Yes, steviol glycosides are natural components of the stevia plant. Steviol glycosides are non-synthetic (not produced by a chemical reaction) and nothing about steviol glycosides is chemically or structurally altered when they are extracted from the stevia plant. Pure Via® Stevia Leaf Sweet Granules is not artificially processed, contains only natural flavours and has no preservatives.
After the stevia leaves have been dried and milled, they are steeped in fresh water (in a method similar to brewing tea) to extract steviol glycosides, and then concentrated, purified, and dried.
½ teaspoon of Pure Via® Stevia Leaf Sweet Granules provides the sweetness of 1 teaspoon of sugar. It is an alternative to sugar derived from nature, and can be enjoyed by anyone who wants the indulgent sweet taste of sugar without all the calories.

Pure Via®’s taste experts have worked tirelessly to ensure that Pure Via® Stevia Leaf Sweet Granules combines the sweetness of steviol glycosides with a flavour that consumers love.

Pure Via® Stevia Leaf Sweet Granules is using extracts from the Starleaf™ stevia leaf which contains over 20 times more sugar-like steviol glycoside content compared to standard stevia leaf varieties
Yes. With extensive studies of the stevia plant, erythritol and other bulking ingredients, the Pure Via® range is safe to use as a tabletop sweetener. And now, stevia based products are so popular they can be found in foods such as juices, fizzy drinks, baked beans, gum, chocolate and many other food products.
Pure Via® products are suitable for people with diabetes as part of a balanced diet. Pure Via® products offer people with type 1 and type 2 diabetes greater variety and flexibility in budgeting sugar intake.
Pure Via® products can help reduce the calories in foods and drinks as part of a balanced diet. Consuming foods with Pure Via® instead of sugar, along with regular physical activity, can help people achieve their weight management goals and reduce sugar consumption.
Click here for more information on the differences between Pure Via® 100% Erythritol Nature Sweet and Stevia Leaf Sweet Granules.
There are no known allergies to the ingredients in Pure Via® products.
Yes. Pure Via® products do not contain wheat, barley, rye or oats.
Yes. Pure Via® products are suitable for vegans and vegetarians.
Yes. Pure Via® products are Halal certified.
Yes. Pure Via® products are Kosher certified.
Pure Via® products are suitable for people following a Keto diet.