The Pure Via Baker’s Secret^® is a range of delicious sugar alternatives derived from nature and specially crafted for baking. Pure Via Baker’s Secret^® is made from carefully selected ingredients found in different fruits and plants, and contains no artificial ingredients, preservatives or flavours. All products measure 1 to 1 just like sugar, are low in calories & sugar and are perfect for those who are looking to reduce sugar in their diet, or follow a vegan, keto or gluten free diet.

Our products have been crafted for baking, with a specially chosen set of ingredients derived from nature to help your treats achieve sweet taste and a nice texture, even when baked in hot temperatures. Unlike many other sweeteners, our products replace sugar 1 for 1, which should help you adapt your favourite recipes easily as no adjustments are needed.

Our products are low in sugar or have no sugar but are every bit as sweet, and made entirely with ingredients sourced from nature, to help you achieve the balance you look for in your daily life.

We only use ingredients derived from nature, so we go very well with your vegan and vegetarian bakes. Our products are also suitable for keto and gluten-free lifestyles, so we see ourselves as a sugar alternative that everyone can enjoy! People with diabetes can also enjoy treats baked with Pure Via Baker’s Secret as part of a balanced diet, since the sweeteners we use do not raise blood glucose levels like sugar does. We always recommend looking at the nutrition tables on food labels if you’re looking to monitor your overall carbohydrate and sugar intake.

Pure Via Baker’s Secret^® is a blend of carefully selected ingredients derivered from nature. Erythritol is the first and most prominent ingredient, and is naturally made by fermenting sugar beet and non-GMO corn. Stevia is then added to our blend and then enhanced with some natural flavour from vanilla, apple extract and cream and in some products molasses. We also use acacia gum in our Perfect Caster Sugar Alternative to give your bakes a great texture.

Erythritol is a sugar alcohol used to replace sugar as it has zero calories. It is found naturally in pears, grapes, melons and other fruits. It is about 70% as sweet as sugar, but has no calories and no impact on blood-sugar levels*. It also helps give our granulated products a crunchy texture.

Because we want to craft the best for you, our Erythritol comes from a fermentation process using only non-GMO corn mimicking the natural fermentation that produces Erythritol in the wild. The resulting Erythritol is then purified, dried and sieved, resulting in crunchy, great tasting crystals.

At Pure Via^® we love Erythritol because of its crystallised texture, delicious sweetness, and naturality. However, when Erythritol dissolves in your mouth, you may experience a cooling sensation called the ‘cooling effect’ which feels a little like a minty aftertaste: if this happens to you, know that it’s completely normal. Sugar does the same when it dissolves in your mouth to some extent but as we are used to it we do not even feel it. See tips & tricks section for ways to reduce the cooling effect.

*Consumption of foods/drinks containing Erythritol instead of sugar induces a lower blood glucose rise after their consumption compared to sugar-containing foods/drinks.

A magic leaf used for centuries. Stevia comes from Stevia rebaudiana, a plant that is native to the mountains of South America where it has been enjoyed by the local Guarani people for hundreds of years. At Pure Via® we use Stevia extracts to create delicious and low-calorie alternatives to sugar derived from nature.

Stevia leaves contain natural components known as steviol glycosides which are 200x sweeter than sugar but don’t have any calories, so a little goes a long way. That means, at Pure Via^®, we can craft delicious sweeteners with little or no calories to replace regular table sugar.

Stevia has zero calories, is gluten free and suitable for vegan and keto diets.

Because we want to craft the best for you, we make sure we preserve the quality of our Stevia extracts by using simple techniques and our natural standard. Here’s how:

Step 1: Harvesting
We start by harvesting the leaves from the field and then drying and crushing them to prepare them for Step 2 – Extraction.

Step 2: Extraction
As the name suggests, Stevia extracts are extracted from the dried and crushed Stevia leaves. This step allows us to selectively obtain only the very best-tasting extracts from the leaf, providing a natural sweetness without any of the bitterness commonly experienced with some other stevia extracts.

Step 3: Blending
As Stevia is 200 times sweeter than sugar, it cannot be used by itself so we blend our delicious stevia extracts with other ingredients sourced from nature like Erythritol and other ingredients such as apple extract to deliver a great tasting sweetness with little or no calories per serving.

Acacia gum, also known as gum Arabic and acacia fiber, is a natural gum made from the sap of the Acacia tree. In addition to having a natural origin, this gum does not contain calories and gluten and is therefore perfect for low-calorie, keto and vegan diets. Our acacia gum is extracted from the trees of Senegal.

Acacia gum is rich in fibre and is a it very popular ingredient in the food industry because it acts as an emulsifier, texturing agent, dietary fibre and stabiliser.

And it is precisely the addition of acacia gum that makes our Pure Via Baker’s Secret^® Perfect Caster Sugar Alternative the best ally for the preparation of homemade desserts without the addition of all the calories of sugar.

Molasses or black treacle is a viscous, sticky substance resulting from refining sugarcane. Our Pure Via Baker’s Secret^® Brown Sugar Alternative contains a small amount of certified organic molasses which gives our product the beautiful brown color, sticky texture, nice aroma and sweet taste with caramel notes.

Try out our Pure Via Baker’s Secret^® Perfect Caster Sugar Alternative for your sponge cakes and tarts, and any recipe with more liquid ingredients in the mix (like milk, cream, egg, melted butter, and their plant-based alternatives), giving it time to dissolve smoothly. It’s going to have the great taste and sweetness you love, with none of the added calories from sugar, allowing you to maintain balance while you enjoy a treat.

Our Pure Via Baker’s Secret^® Perfect Icing Sugar Alternative is ideal for all your delicious cake decorations, tasty toppings, and whatever finishing touches are going to make your bake a show stopper.

Pure Via Baker’s Secret^® Perfect Soft Brown Sugar Alternative is a versatile product, and due to the molasses content it is perfect for banana breads, chocolate-chip cookies, muffins or cakes. Can also be used in cooking when a slight spice and sweetness is desired, or melted with butter and blended to create a sweet glaze for barbeque, ham or vegetables. Whatever you plans, keep them sweet, simple & low sugar.

You will find all the delicious sweetness you love, and the same texture as sugar, minus the calories of course! We achieve this using different ingredients, all derived from nature. The main one is Erythritol – we love it because of its crystallised texture, delicious sweetness, and naturality. However, when Erythritol dissolves in your mouth, you may experience a cooling sensation, which feels a little like a minty aftertaste: if this happens to you, know that it’s completely normal and we have some tips to minimise this cooling effect:

• Use enough fat in the recipe. Combining Pure Via Baker’s Secret^® with ingredients like butter, heavy cream, or oils creates a rich mouthfeel that reduces the cooling effect
• Dissolve Pure Via Baker’s Secret^® with any wet ingredients in your recipe before mixing it all together (could be milk, eggs, cream etc).
• Try it out in cold-temperature recipes (cheesecakes, ice creams, puddings and so on).
  Avoid sprinkling it on top of your bakes.

We’re rooting for your treats, so here’s a few directions to get that taste you’re looking for:

• When you mix our Pure Via Baker’s Secret^® Caster Sugar Alternative with butter, use an electric whisk to ensure it dissolves.
• When you’re baking a cake, pie or brownies, cover with aluminium foil halfway through the suggested baking time to get the right consistency for the crust.
• Oh, and since your bakes will dry a bit faster than with sugar, we suggest serving just after cooking and no leftovers (we can help with that with our delicious, natural taste). If you want to keep some, store in a tight container.

Since our Pure Via Baker’s Secret^® Caster Sugar Alternative does not contain sugar, it won’t help yeast to rise. However, yeast can rise without sugar, so we recommend taking a couple of extra steps. The first would be to pre-treat yeast with warm water and flour, letting it sit for a few minutes before adding it to the recipe. Then, we would recommend giving your baked goods more time to rise. Our final recommendation (depending on the recipe you are baking of course): try our Pure Via^® Baker’s Secret Perfect Soft Brown Sugar Alternative, it contains a small amount of molasses which help yeast to rise!

The Pure Via^® range consists of sugar alternative products made with ingredients of natural origin such as erythritol and extracts of the stevia plant. These products provide great tasting sweetness without all of the calories.

• Pure Via^® Stevia Leaf Sweet Granules is a deliciously sweet sugar alternative, perfect for hot drinks and to be sprinkled on fruits and cereal.
• Pure Via^® 100% Erythritol Nature Sweet is a subtly sweet zero calorie sugar alternative, containing only one ingredient; erythritol. Naturally sourced, it’s perfect for baking as well as in tea and coffee.

The Pure Via^® range contains no sugar, artificial colours or flavours and is teeth friendly^†. Additionally, both products have a sugar-like crunchy texture, great taste, are gluten-free and suitable for vegans – what’s not to love?

†Consumption of foods/drinks containing erythritol and steviol glycosides instead of sugar contributes to the maintenance of tooth mineralization.

The two main sweetening ingredients in the Pure Via^® range are Starleaf™ stevia extract (a unique blend of steviol glycosides) and erythritol.

Erythritol is a zero calorie sugar alternative sourced from a fermentation process using sugar beet and non-GMO corn. Erythritol is also found naturally in fruits like pears and grapes.

Stevia Rebaudiana originally grew wild as a small shrub in parts of Paraguay and Brazil. It has been used for centuries as a sweetener in South America. Several natural substances can be derived from the stevia plant; one of the best-tasting and sweetest of all is the unique blend of steviol glycosides, which is used to make Pure Via^® Stevia Leaf Sweet Granules.

In addition to being used in tabletop sweeteners, steviol glycosides are also used to sweeten many food products globally, including teas, soft drinks, juices, jams, chocolate, yogurt, cereals, and salad dressings.

The sweet tasting components of the stevia plant are called steviol glycosides. Steviol glycosides can be isolated and purified from the leaves of the stevia plant and are more than 200x sweeter than sugar.

Yes, steviol glycosides are natural components of the stevia plant. Steviol glycosides are non-synthetic (not produced by a chemical reaction) and nothing about steviol glycosides is chemically or structurally altered when they are extracted from the stevia plant. Pure Via^® Stevia Leaf Sweet Granules is not artificially processed, contains only natural flavours and has no preservatives.

After the stevia leaves have been dried and milled, they are steeped in fresh water (in a method similar to brewing tea) to extract steviol glycosides, and then concentrated, purified, and dried.

½ teaspoon of Pure Via^® Stevia Leaf Sweet Granules provides the sweetness of 1 teaspoon of sugar. It is an alternative to sugar derived from nature, and can be enjoyed by anyone who wants the indulgent sweet taste of sugar without all the calories.

Pure Via^®’s taste experts have worked tirelessly to ensure that Pure Via^® Stevia Leaf Sweet Granules combines the sweetness of steviol glycosides with a flavour that consumers love.

Pure Via^® Stevia Leaf Sweet Granules is using extracts from the Starleaf™ stevia leaf which contains over 20 times more sugar-like steviol glycoside content compared to standard stevia leaf varieties

Yes. With extensive studies of the stevia plant, erythritol and other bulking ingredients, the Pure Via^® range is safe to use as a tabletop sweetener. And now, stevia based products are so popular they can be found in foods such as juices, fizzy drinks, baked beans, gum, chocolate and many other food products.

Pure Via^® products are suitable for people with diabetes as part of a balanced diet. Pure Via® products offer people with type 1 and type 2 diabetes greater variety and flexibility in budgeting sugar intake.

Pure Via^® products can help reduce the calories in foods and drinks as part of a balanced diet. Consuming foods with Pure Via^® instead of sugar, along with regular physical activity, can help people achieve their weight management goals and reduce sugar consumption.

Click here for more information on the differences between Pure Via^® 100% Erythritol Nature Sweet and Stevia Leaf Sweet Granules.

There are no known allergies to the ingredients in Pure Via^® products.

Yes. Pure Via^® products do not contain wheat, barley, rye or oats.

Yes. Pure Via^® products are suitable for vegans and vegetarians.

Yes. Pure Via^® products are Halal certified.

Yes. Pure Via^® products are Kosher certified.

Pure Via^® products are suitable for people following a Keto diet.