PLANT-BASED SUGAR ALTERNATIVE

We believe all products are so much better when they are derived from nature.
From sweetening up your hot drinks and sprinkling sweetness on your cereal, to baking delicious sweet treats, Pure Via® is the sweetest way to enjoy what you love, without compromising on taste, and without all the calories.

ABOUT PURE VIA®

PURE VIA®
STEVIA LEAF
SWEET GRANULES

For a sweet boost in your favourite drinks

Our zero calorie Stevia Leaf Sweet Granules are brought to life with just three naturally-derived ingredients – erythritol, stevia leaf extracts, and natural flavours – because nature and sweetness belong together.

Pure Via® Stevia Leaf Sweet Granules is one of the only sweeteners that uses extracts from Starleaf™ stevia. Deliciously sweet in tea and coffee or sprinkled over fruit and cereal.

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PURE VIA®
100% ERYTHRITOL
NATURE SWEET

Deliciousness for baking and cooking

100% Erythritol Nature Sweet provides pure sweetness! It is made from a fermentation process using sugar beet and (GMO-free) corn. Erythritol is also found naturally in fruits like pears and grapes.

Crunchy texture and sugar free, it’s simply great for low-calorie cooking and show-stopping bakes.

 

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NEW PURE VIA®
100% Xylitol

Measures just like sugar for no added sugar baking

Xylitol, sometimes called “birch sugar”, is a delicious sugar alternative that looks, feels and crunches like sugar but has 40% fewer calories.

Our xylitol is crafted from birch wood. It is also found naturally in small amounts in some fruits and vegetables like plums, strawberries or pumpkins.

 

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WHICH IS RIGHT FOR ME?

PURELY SWEET (THAT’S PRETTY MUCH ALL)

†Consumption of foods/drinks containing erythritol and steviol glycosides instead of sugar
contributes to the maintenance of tooth mineralisation.

†Consumption of foods/drinks containing erythritol and steviol glycosides instead of sugar contributes to the maintenance of tooth mineralisation.